Japanese beers

What's Japanese beer?

Japanese beer has become increasingly popular both domestically and internationally for its quality, craftsmanship, and unique characteristics. While the Japanese beer market may not be as old as some European counterparts, it has developed a strong reputation over the past century. This growth has been led by major brewing companies like Asahi, Kirin, Sapporo, Suntory, and more recently, the rise of craft beer breweries. Here's a detailed look at the different types of Japanese beer, their taste profiles, and pricing.

Types of Japanese beers

1. Lager:
The most common type of beer in Japan is lager. Japanese lagers are typically light, crisp, and refreshing. Major beer brands such as Asahi Super Dry, Kirin Ichiban Shibori, and Sapporo Premium are all lagers that are widely consumed in Japan. These beers are brewed with an emphasis on being clean and easy to drink, making them perfect for pairing with various Japanese dishes like sushi, ramen, and yakitori.

2. Pilsner:
Pilsner is another popular type of beer in Japan. A subset of lager, pilsners tend to be slightly more hoppy and bitter compared to other lagers. Yebisu from Sapporo is a premium example of a pilsner in Japan, known for its rich malt flavor and a touch of sweetness. Pilsners tend to have a more pronounced flavor compared to standard lagers, making them a favorite among those who prefer a slightly more complex taste.

3. Happoshu:
Happoshu, also known as "low-malt beer," is a beer-like beverage that contains less malt than traditional beers. Introduced due to the high taxes on regular beer in Japan, happoshu is cheaper but often lighter in flavor and alcohol content. It’s popular for its affordability, though beer enthusiasts sometimes critique its thinner taste. However, happoshu has evolved over time, with some brands offering surprisingly flavorful versions.

4. Third-Category Beer (Shin Janru or New Genre Beer):
This is an even cheaper alternative to regular beer and happoshu. It’s made using ingredients other than malt, such as peas, soybeans, or corn. As a result, it is taxed at a lower rate, making it the most affordable type of beer in Japan. While the taste is generally milder and lacks the depth of traditional malt-based beers, it has a loyal following due to its price point.

5. Craft Beer:
In recent years, Japan has experienced a craft beer boom, with many small breweries creating unique, artisanal beers. Brands like Hitachino Nest, Baird Beer, and Coedo have gained international acclaim for their inventive brews that incorporate local ingredients like yuzu, green tea, and sansho pepper. These beers come in a variety of styles, from IPAs and pale ales to stouts and porters. The craft beer scene in Japan is dynamic, offering a wide range of flavors and styles that appeal to adventurous drinkers.

Flavor of Japanese beer

Japanese beers, especially those produced by the major breweries, are known for their clean, crisp, and refreshing taste. This characteristic makes them incredibly drinkable, especially when paired with food. Traditional Japanese lagers are often light in body and slightly sweet, with a mild bitterness that doesn't overpower the palate.
Craft beers, on the other hand, have more diverse flavor profiles. For example, Hitachino Nest White Ale is a Belgian-style white beer brewed with orange peel and coriander, giving it a citrusy, spicy flavor. Coedo Shikkoku, a black lager, offers roasted malt flavors with a slightly bitter finish, providing a richer, more complex drinking experience.
One reason Japanese beer stands out is the meticulous brewing process and the attention to detail. Japanese brewers focus on balance, ensuring that the flavors are harmonious and never too overpowering. This precision is evident across both mass-produced and craft beers.

Pricing of Japanese beer

The price of beer in Japan can vary significantly depending on the type, brand, and location where it's purchased.

・Mass-Produced Beers (Asahi, Kirin, Sapporo):
A can or bottle of regular Japanese lager from a major brand typically costs around ¥200–¥300 (approximately $1.50–$2.50) in supermarkets or convenience stores. In bars or izakayas, a draft beer usually ranges from ¥400–¥800 (around $3.50–$7.00), depending on the location.
・Happoshu:
Happoshu is cheaper than traditional beer due to lower taxes. A can of happoshu can be as low as ¥100–¥200 (roughly $0.75–$1.75), making it a popular choice for budget-conscious drinkers.
・Third-Category Beer:
The cheapest beer-like option, third-category beers can cost as little as ¥80–¥150 (approximately $0.60–$1.50) per can. While they are inexpensive, the flavor may not satisfy beer enthusiasts who prefer traditional malt-based beers.
・Craft Beers:
Craft beers tend to be more expensive, reflecting their artisanal nature and limited production. A bottle of craft beer from breweries like Hitachino Nest or Baird Beer can cost anywhere from ¥400–¥800 (around $3.50–$7.00) in stores. In specialized bars or restaurants, prices can go even higher, with some premium craft beers reaching over ¥1000 (approximately $9.00) for a single serving.